F1-75 at Selfridges Oxford St

British Grand Prix mayhem kicked off early this year, with an F1 75 celebration and merch launch at Selfridges Oxford St! Unveiling the Lewis bronze sculpture there and live painting in the shop window... that was an experience! And predictably, a warm one.

Maybe the highlight though was the install the night before through to 4am - it's nuts seeing one of the worlds most iconic stores being torn apart inside out to build a fresh pop-up, tricky installation of Senna's Lotus, and the stark contrast of presentation just a couple of hours later upon opening.

Clips of both linked below;